TRG | TrueRock Group

Elevating Businesses,

Extending Legacies.

Truerock Group is a Tampa-based self funded local investor and business operator who acquires small businesses supporting owner exits.

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Business Buyer

TRG is a buyer & operator of small businesses, supported by a deal team of business advisors, service providers, and private investors. Together, they work to make an owner's exit process as simple as possible.

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Well Funded

Funding a business purchase can be approached in several ways. TrueRock utilizes a diverse range of SBA lenders, private investors, and personal capital to finance acquisitions

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Expert Operator

With decades of experience in sales and business operations, TRG is highly skilled in team leadership, financial management, and problem-solving... well-prepared to take on and grow a small to mid-sized business.

Proven Team Leader

& Trusted Operator

Shane Rochester is the principal owner, investor, and operator of TrueRock Group. The goal of TrueRock is to acquire and grow successful local businesses helping owners exit their investment and move on to their next adventure.

Qualifications

Over 17 years of exective experience in sales leadership and business operations with a proven track record of driving revenue growth.

8 years of experience working in the Marketing Technology space with exposure to industry leading SMB focused digital marketing strategies.

Succcessfully launched new business segments, markets, and teams for high growth software companies such as RingCentral and BirdEye.

Responsible for generating over $250M in revenue while demonstrating strong financial acumen in revenue forecasting and cost control.

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Deal Team

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SBA Lender

FIRST BANK OF LAKE

Bruce Marks, MBA, CMAA - SVP and M&A Sales Manager


First Bank of Lake is a regional bank specializing in SBA loans, providing financial solutions for small businesses to enterprises, including acquisition financing.

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Quality of Earnings

HOLLYWELL PARTNERS

Mike Jerman - Managing Partner


Hollywell Partners is a financial advisory firm that conducts quality of earnings (QoE) analyses to help buyers understand the true financial performance of a target company.

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Insurance

SYMPHONY RISK

Andy Harbut - President


Symphony Risk is a boutique insurance brokerage offering tailored risk management and insurance solutions for small and mid-sized businesses, particularly in the context of mergers and acquisitions.

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Tax Advisory

POPARD ADVISORS

David Popard - Founder


Popard Advisors is a tax advisory firm specializing in tax planning and optimization strategies for mergers and acquisitions, helping clients minimize tax liabilities and structure transactions efficiently.

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Legal Team

SMB LAW GROUP

Jennifer Jameson - Associate


SMB Law Group is a law firm focused on small business transactions, offering comprehensive legal services for M&A, including deal structuring, negotiations, and contract drafting.

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Potential Equity Partner

PURSUANT CAPITAL

Sam Rosati - Founder


Pursuant Capital is an investment firm that partners with entrepreneurs to acquire and grow small businesses, providing both capital and strategic support for long-term value creation.

Deal Requirements

Below are the preferred business criteria that TRG targets for acquisition.

Industries

Home Services - Specialized

Commercial  / Industrial Services

Manufacturing - "Big Ticket Items"

Business Services - Enterprise

10+ Years Old

Businesses with at least 10 years of sales, preferred 20 years or more.

Minimum SDE & Revenue

Under 750k SDE and max 2X

Over 750k SDE and max 3X

FL Based or Remote/Distributed

Preferred geographocal area of the Tampa metro area OR remote/virtual organization with distributed team.

Digital Transformation

Businesses in need of upgrading legacy procceses to new digitial workflows.

Acceleration Opportunity

Clear opportunity for expansion through sales & marketing or alternative offerings.

Downloads

TRG Buyer Presentation

Personal Financial Statement (PFS)

Resume / CV

Contact Us

Feel free to reachout anytime.

LOCATION:

Brandon, FL 33511


EMAIL:

shane@truerockgroup.com

PHONE:

727-255-9142

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