TRG | TrueRock Group
Elevating Businesses,
Extending Legacies.
Truerock Group is a Tampa-based self funded local investor and business operator who acquires small businesses supporting owner exits.
Business Buyer
TRG is a buyer & operator of small businesses, supported by a deal team of business advisors, service providers, and private investors. Together, they work to make an owner's exit process as simple as possible.
Well Funded
Funding a business purchase can be approached in several ways. TrueRock utilizes a diverse range of SBA lenders, private investors, and personal capital to finance acquisitions
Expert Operator
With decades of experience in sales and business operations, TRG is highly skilled in team leadership, financial management, and problem-solving... well-prepared to take on and grow a small to mid-sized business.
Proven Team Leader
& Trusted Operator
Shane Rochester is the principal owner, investor, and operator of TrueRock Group. The goal of TrueRock is to acquire and grow successful local businesses helping owners exit their investment and move on to their next adventure.
Qualifications
Over 17 years of exective experience in sales leadership and business operations with a proven track record of driving revenue growth.
8 years of experience working in the Marketing Technology space with exposure to industry leading SMB focused digital marketing strategies.
Succcessfully launched new business segments, markets, and teams for high growth software companies such as RingCentral and BirdEye.
Responsible for generating over $250M in revenue while demonstrating strong financial acumen in revenue forecasting and cost control.
Deal Team
SBA Lender
FIRST BANK OF LAKE
Bruce Marks, MBA, CMAA - SVP and M&A Sales Manager
First Bank of Lake is a regional bank specializing in SBA loans, providing financial solutions for small businesses to enterprises, including acquisition financing.
Quality of Earnings
HOLLYWELL PARTNERS
Mike Jerman - Managing Partner
Hollywell Partners is a financial advisory firm that conducts quality of earnings (QoE) analyses to help buyers understand the true financial performance of a target company.
Insurance
SYMPHONY RISK
Andy Harbut - President
Symphony Risk is a boutique insurance brokerage offering tailored risk management and insurance solutions for small and mid-sized businesses, particularly in the context of mergers and acquisitions.
Tax Advisory
POPARD ADVISORS
David Popard - Founder
Popard Advisors is a tax advisory firm specializing in tax planning and optimization strategies for mergers and acquisitions, helping clients minimize tax liabilities and structure transactions efficiently.
Legal Team
SMB LAW GROUP
Jennifer Jameson - Associate
SMB Law Group is a law firm focused on small business transactions, offering comprehensive legal services for M&A, including deal structuring, negotiations, and contract drafting.
Potential Equity Partner
PURSUANT CAPITAL
Sam Rosati - Founder
Pursuant Capital is an investment firm that partners with entrepreneurs to acquire and grow small businesses, providing both capital and strategic support for long-term value creation.
Deal Requirements
Below are the preferred business criteria that TRG targets for acquisition.
Industries
Home Services - Specialized
Commercial / Industrial Services
Manufacturing - "Big Ticket Items"
Business Services - Enterprise
10+ Years Old
Businesses with at least 10 years of sales, preferred 20 years or more.
Minimum SDE & Revenue
Under 750k SDE and max 2X
Over 750k SDE and max 3X
FL Based or Remote/Distributed
Preferred geographocal area of the Tampa metro area OR remote/virtual organization with distributed team.
Digital Transformation
Businesses in need of upgrading legacy procceses to new digitial workflows.
Acceleration Opportunity
Clear opportunity for expansion through sales & marketing or alternative offerings.
Downloads
Contact Us
Feel free to reachout anytime.
LOCATION:
Brandon, FL 33511
EMAIL:
shane@truerockgroup.com
PHONE:
727-255-9142